Privacy Policy

LAST UPDATED: 07/05/2024

A 55.452.074 CHRISTIAN DE JESUS CHIRINOS CALZADILLA, a private law legal entity, headquartered at AV. Santa Bernadethe 730 Fanny Curitiba], registered with the CNPJ/MF under nº 55.452.074/0001-50 (“Merchant”), takes your privacy seriously and cares about the security and protection of data from all its customers, partners, suppliers, and users (“Users” or “you”) of the website “fusionculturestore.com.br” and any other site, Store, or application operated by the Merchant (herein simply referred to as “Store”).

This Privacy Policy (“Privacy Policy”) is intended to inform you about how we use and disclose information collected during your visits to our Store and in the communications exchanged with you (“Communications”). This Privacy Policy applies only to the information collected through the Store.

BY ACCESSING THE STORE, SENDING COMMUNICATIONS, OR PROVIDING ANY TYPE OF PERSONAL DATA, YOU DECLARE TO BE AWARE OF THE TERMS PROVIDED HEREIN AND AGREE WITH THE PRIVACY POLICY, WHICH DESCRIBES THE PURPOSES AND FORMS OF PROCESSING YOUR PERSONAL DATA THAT YOU MAKE AVAILABLE IN THE STORE.

This Privacy Policy provides an overview of our privacy practices and the choices you can make, as well as the rights you can exercise in relation to the Personal Data processed by us. If you have any questions about the use of Personal Data, please contact [email protected]

Furthermore, the Privacy Policy does not apply to any application, product, service, site, or social media feature of third parties that may be offered or accessed through the Store. Access to these links will cause you to leave the Store and may result in the collection or sharing of information about you by third parties. We do not control, endorse, or make any representation about these third-party sites or their privacy practices, which may be different from ours. We recommend that you review the privacy policy of any site you interact with before allowing the collection and use of your Personal Data.

In the event that you submit Personal Data related to other individuals, you declare that you have the competence to do so and that you have obtained the necessary consent to authorize the use of such information under the terms of this Privacy Policy.

Definitions

For the purposes of this Privacy Policy:

“Personal Data” means any information that directly or indirectly identifies or can identify a natural person, such as name, CPF, date of birth, IP address, among others;

“Sensitive Personal Data” means any information that reveals, in relation to a natural person, racial or ethnic origin, religious belief, political opinion, union membership or membership in an organization of a religious, philosophical, or political nature, data concerning health or sexual life, genetic or biometric data;

“Processing of Personal Data” means any operation carried out within the scope of Personal Data, by automatic means or not, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, harmonization or association, restriction, erasure or destruction. The Processing of Personal Data also includes any other operation provided for under the terms of applicable legislation;

“Data Protection Laws” means all legal provisions that regulate the Processing of Personal Data, including but not limited to Law No. 13.709/18, General Data Protection Law (“LGPD”).

Use of Personal Data

We collect and use Personal Data to manage your relationship with us and to serve you better when you purchase products and/or services from the Store, by personalizing and improving your experience. Examples of how we use the data include:

• Enabling you to purchase products and/or services from the Store;
• Confirming or correcting the information we have about you;
• Sending information we believe will interest you;
• Personalizing your experience of using the Store;
• Customizing the delivery of advertisements to you, based on your interest in our Store; and
• Contacting you via a phone number and/or email address provided. We may contact you personally, by voicemail, through automatic dialing equipment, text messages (SMS), email, or any other means of communication that your device can receive, as per the law and for reasonable business purposes.

Additionally, the Personal Data provided may also be used in ways we deem necessary or appropriate: (a) under Data Protection Laws; (b) to meet demands of legal processes; (c) to comply with court decisions, regulatory decisions, or decisions from competent authorities, including authorities outside your country of residence; (d) to protect our operations; (e) to protect our rights, privacy, safety, yours or third parties’; (f) to detect and prevent fraud; (g) to allow us to use available actions or limit the damages we may suffer; (h) in other ways permitted by law; and (i) to enforce our Terms and Conditions of Use.

THE PLATFORM IS NOT INTENDED FOR INDIVIDUALS UNDER 18 (EIGHTEEN) YEARS OLD, AND WE REQUEST THAT SUCH INDIVIDUALS DO NOT PROVIDE ANY PERSONAL DATA TO US.

Non-Provision of Personal Data

You are not obligated to share the Personal Data we request, however, if you choose not to share it, in some cases, we may not be able to provide you full access to the Store, some specialized features, or be able to provide the necessary assistance, or even enable the delivery of the product or provide the service contracted by you.

Data Collected

The general public may browse the Store without needing to register or submit Personal Data. However, some Store functionalities may depend on registration and submission of Personal Data, such as completing the purchase/service contract and/or enabling delivery of the product/provision of the service by us.

When contacting the Store, we may collect:

• Contact Data: First name, last name, phone number, city, state, and email address; and
• Information You Submit: Information you submit via form (questions, complaints, suggestions, criticisms, compliments, etc.).

During general browsing in the Store, we may collect:

• Location Data: Geolocation data when you access the Store;
• Preferences: Information about your preferences and interests related to products/services (when you tell us what they are or when we deduce them from what we know about you);
• Store Browsing Data: Information about your visits and activities in the Store, including content (and any advertisements) you view and interact with, information about the browser and device you are using, your IP address, your location, the address of the site from which you arrived. Part of this information is collected using our Automatic Data Collection Tools, including cookies, web beacons, and embedded web links. To learn more, read how we use Automatic Data Collection Tools in item 7 below;
• Anonymous or Aggregated Data: Anonymous survey responses or anonymous and aggregated information about how the Store is used. During our operations, in certain cases, we apply a de-identification or pseudonymization process to your data so that it is reasonably unlikely that you can be identified through the use of this data with the available technology; and
• Other Information We May Collect: Other information that does not specifically reveal your identity or is not directly related to an individual, such as information about the browser and device; Store usage data; and information collected through cookies, pixel tags, and other technologies.

We do not collect Sensitive Personal Data.

Sharing Personal Data with Third Parties

We may share your Personal Data:

• With the partner company(ies) you select or choose to send your data, questions, inquiries, etc., as well as with service providers or partners to manage or support certain aspects of our business operations on our behalf. These service providers or partners may be located in the United States, Argentina, Brazil, or other global locations, including servers for homologation and production, and data hosting and storage service providers, fraud management, customer support, sales on our behalf, order fulfillment, content personalization, advertising and marketing activities (including digital and personalized advertising), and IT services, for example;
• With third parties, to help us manage the Store; and
• With third parties, in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or part of our business, assets, or stock (including in connection with any bankruptcy or similar proceeding).

When we share Personal Data with a service provider or other partner, we require them to use your Personal Data consistently with this Privacy Policy and all applicable data protection laws.

Use of Cookies and Other Collection Technologies

We use cookies, web beacons (including conversion pixels), and other collection technologies in the Store to collect browsing information and improve your experience.

Definitions

• Cookies: “Cookies” are small text files that are stored on your device when you visit certain sites. In the Store, we and certain third parties use cookies to collect browsing data and store your preferences.
• Web Beacons: “Web beacons” (also called “tracking pixels” or “clear GIFs”) are electronic images contained on a site, in an email, or other message, that allows the reading of cookies and other technologies to collect browsing information.
• Other Collection Technologies: We may use other collection technologies to collect browsing information in our messages, such as the use of embedded web links or QR codes.

Use of Automatic Data Collection Tools

We and our partners use cookies, web beacons, and other collection technologies to collect browsing information about you when you visit the Store or interact with us through a digital medium, such as to send you advertising relevant to your interests. This information allows us to:

• Remember your browsing preferences in the Store;
• Perform a range of essential functionalities in the Store, including the ability to remember what is in your shopping cart;
• Provide advertising relevant to your interests, based on your browsing behavior in the Store; and
• Analyze your browsing in the Store to measure and improve your experience.

In using these automatic data collection tools, we and certain third parties acting on our behalf, may collect browsing information such as:

• The pages you visit within the Store;
• The date and time of your visit to the Store;
• The amount of time you spend in the Store;
• The products and information you search for in the Store; and
• Your IP address, browser type, operating system, and other technical information about your device.

By using the Store, you agree to the use of automatic data collection tools by us and third parties on our behalf.

Rights and Options Available

You have certain rights and options related to your Personal Data. Among them:

• Request Access to Your Personal Data: You can ask us for a copy of your Personal Data and verify how we are using it.
• Request Correction of Your Personal Data: You can request us to correct your Personal Data if it is incorrect or incomplete.
• Request Deletion of Your Personal Data: You can request us to delete your Personal Data in certain circumstances.
• Opt-out of Marketing Communications: You can opt-out of receiving marketing communications from us at any time.

Data Retention

We will retain your Personal Data as long as necessary to fulfill the purposes for which we collected it, including to satisfy any legal, accounting, or reporting requirements.

Data Security

We take reasonable precautions to protect your Personal Data from loss, misuse, unauthorized access, disclosure, alteration, and destruction, including the use of physical, technical, and administrative security measures.

Updating This Privacy Policy

We may update this Privacy Policy from time to time. When we make significant changes to this Privacy Policy, we will notify you through the Store or by other means, so that you can review the changes before continuing to use the Store.

How to Contact Us

If you have questions about this Privacy Policy, our Personal Data processing practices, or your rights related to your Personal Data, you can contact us at [email protected].